Thinking of running an experiential campaign as part of your pre-Christmas campaign activities?
There’s nothing like grabbing customer attention & creating a brand experience that’s hard to forget.
And with only 62 days left until Christmas, brands need to start planning their Christmas campaigns now to get ahead of competitors in the busiest season of the year.
So if you haven’t hired a company to run your experiential marketing activities yet, here are a few things to bear in mind:
1. Tailored solution
Make sure that the experiential company is able to offer a tailored solution that fits with your needs, audience and industry sector. There are several experiential activities you may be able to pick from such as Events, Sampling, Roadshows, Retail Activation, Sales & Demonstration, Promotions, Guerrilla / stunts, among others. Your Field Marketing company should be able to advise you on what’s the best option to meet your requirements.
2. Objectives & ROI
The first step to guaranteeing a successful experiential campaign is to identify the main objective(s) of the activity. Among the most common goals for this type of campaign are: building relationships, creating interaction, verifying target audiences, increasing awareness, ensuring relevance, growing loyalty, encouraging trial and creating memories. After defining your main goal, it will be easier to define the specific measures of your ROI system. Make sure that the activity is compelling enough to generate brand desire if your main goal is to increase sales.
The way brand ambassadors are trained will have a major impact on the results of your campaign. Brand ambassadors should receive end to end training about your brand, the objectives of the campaign as well as being equipped with the tools to achieve those results.
4. Demonstrated experience
Seek companies that have a proven track record of delivering successful campaigns for clients. It’s very important to partner with a company that has had a similar experience dealing with the experiential activity that you are seeking to implement. Request case studies with information on ROI or other specific metric that you are interested in.
At CPM we are passionate about creating highly targeted, customer focused experiential marketing activities and events that deliver real results for our clients. Our highly creative & innovative experiential agency services include roads shows, brand experience activity, point of sale, experiential demonstrations, sampling and promotions –All the elements you need to create a memorable and unique event.
Check out our latest event hosted by CPM for our clients and staff to celebrate our 30 year anniversary.