Category Archives: Technology

Electronic Shelf Labels 2

Will Electronic Shelf Labels become a trend in retail?

Electronic Shelf Labels (ESLs) are digital tags that can display product pricing and other epaper_electronic_shelf_labelsinformation. Typically, these modules are attached to the front edge of the shelf and they use electronic paper or LCD. This technology uses a wireless communication network that allows retailers to automatically update the information displayed whenever it’s needed.

Even though the concept dates all the way back to 1991, only in recent years retailers have embraced this technology.  It seems curious that while many elements of the brick-and-mortar store have evolved over time, there hasn’t been much innovation regarding in-store labelling.

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package delivery

The future of package delivery by Mercedes Benz at the CES 2017

Companies & retailers are working on finding ways to improve package delivery in order to solve the economic challenge that last-mile delivery represents.

On 2016 we saw several retailers testing delivery by drone. 7-eleven made its first commercial delivery to a private residence in Reno, Nevada on July 11th. The convenience store partnered with tech startup Flirtey to deliver a chicken sandwich, donuts, coffee, candy, and Slurpees.

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Audi and virtual reality at CES 2016

Last week the International Consumer Electronic Show (CES) 2016 took place in Las Vegas Convention Centre. The CES is the world’s largest annual consumer technology trade show, where savvy-tech consumers and industry leaders converged and have the opportunity to see the numerous gadgets that we might be using in the near future.

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Would you like to pay with a selfie?

Those who master the art of taking selfies will be glad to hear about this new feature that is been tested and will allow customers to pay with their face

Over the last years we’ve seen how companies have developed innovative payment systems, in order to offer faster and more secure payment methods. Great examples are contactless payment systems and mobile payment.

But we are about to witness how another payment method is added to the options already available. Facial recognition payment systems are being tested by several companies in order to improve, speed up and protect the payment experience. And what can be more personalize than paying with your face?
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How to make the most of holiday seasons?

Shopping during holiday seasons may not be the most looking-forward activity for the majority of consumers. Usually these periods of the year are characterized by long queues, untidy shelves, lack of staff and stock, among other ills.

During holidays, the companies that invest in strengthening their teams and services are the ones that provide a great experience to their customers. So don’t stay behind your competition and check out these tips to ensure a great service for your shoppers in the busiest times of the year.

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How can data analytics benefit retailers?

The ferocious battle among retailers to gain customers´ preference and offer a customised experience has led to the necessity to use data analysis

shutterstock_147625883In a tough retail environment, where consumers face many shopping choices in multiple channels and demand a more personalised shopping experience, it´s crucial for retailers to know what consumers need and want.  At this crossroads, data analysis can help to point out the best way to go. And that’s the reason why companies which may not have already considered data technology in the past are reconsidering and giving the world of “Big data analytics in real-time” a chance. For example, Retailers are among the companies that are heavily focusing on gathering a deep understanding of the decisions that shoppers make along the path to purchase.

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Facial emotion tracking for retailers

With this technology, retailers are able to track costumers’ emotions in order to gain a better understanding of their shopping decisions

Retailers are investing in different technologies to increase footfall, have a better consumer understanding and gain shoppers’ loyalty. According to a recent study carried out by Nielsen, shoppers tend to spend up to 15 seconds at a shelf and over 67% of buying decisions are made at the point of purchase.

Facial emotion trackingIn order to make the most of those 15 seconds, retailers are implementing facial emotion tracking technology to gain more accurate and real-time data about their shoppers’ interactions with products, salespeople and the store.

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