Category Archives: Marketing

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4 tips when choosing an experiential marketing company

Thinking of running an experiential campaign as part of your pre-Christmas campaign activities?

There’s nothing like grabbing customer attention & creating a brand experience that’s hard to forget.

And with only 62 days left until Christmas, brands need to start planning their Christmas campaigns now to get ahead of competitors in the busiest season of the year.

So if you haven’t hired a company to run your experiential marketing activities yet, here are a few things to bear in mind:

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CPM News

CPM is in the News

Look Who’s Talking About CPM

At CPM we have been really busy in the last couple of months and it has grabbed the media’s attention!

If you haven’t heard what’s been happening, well we’ve had a realm of activity including: Celebrating our 30 year anniversary by sponsoring Canalaphonic Festival – local festival in Rathmines, sponsoring the Sales Practice Survey in conjunction with The Sales Institute Ireland and Amárach Research, signing the Diversity Charter Ireland and most importantly welcoming our new Commercial Director – Ciara Kellett who has a wealth of Retail experience to bring to CPM.

Read all about it!

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Irish online spending on groceries rises by a quarter to €140m

The figure far outstrips overall online spending growth here of 18pc, the study by online business body Ecommerce Europe says. “Food will be the future of ecommerce,” Ecommerce Europe policy advisor Luca Cassetti told a Retail Excellence Ireland (REI) event in Dublin on Thursday.

The change in consumer habits presents challenges for traditional retailers as consumer habits change. Food companies here, such as Kerry Group and Glanbia, have been teaming up with internet sellers as consumers buy more food online.

READ THE FULL STORY

Strong retail sales growth in first eight months of the year

Irish retail sales were down 4.7% in the month in August but were 5.2% higher in the year in volume terms as against a revised annual increase of f 7.8% (+6.3%) in July.

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Supervalu the top Irish supermarket but Dunnes Stores sales increase

Latest supermarket share figures from Kantar Wordpanel show that Supervalu remains the top Irish supermarket with a market share of 22.4%, while Dunnes Stores reported sales growth of 6.3%.

READ THE FULL STORY

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Best Sales Team

Best Sales Team at the Checkout Awards 2016

Best Sales Team / Field Sales Support

More than 250 executives from the Irish retail and FMCG industries attended the seventh Checkout National FMCG Awards, which took place Friday, 30 September at the Mansion House in Dublin

CPM was in attendance after being shortlisted for an award, and we are delighted to announce that it was another fantastic win, as our CPM/GSK team took away the “Best Sales Team / Field Sales Support” award.

This award is an honour for CPM & the CPM/GSK Team to receive and is tantamount to the work all our teams put in to Retail and provide for our FMCG clients on a day to day basis.

Check out our interview with Paul Hanrahan (CPM/GSK National Sales Manager) to get a true insight in to what he believes is the winning formula for Best Sales Team /  Field Sales Support.

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Corporate Social Responsibility & CPM’s 30 Year Anniversary!

Corporate Social Responsibility is fun with CPM!

Corporate Social Responsibility is big on our agenda at CPM and so it was only fitting that we incorporated this in to our 30 Year Anniversary milestone.

Last weekend CPM sponsored a local festival known as Canalaphonic – A Music and Culture Festival around the Rathmines and Portobello area.

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A night with CPM and three Soccer Legends

Last night CPM held an exclusive Client Evening with Soccer Legends Jason McAteer, Ronnie Whelan and David Fairclough.

They talked us through their winning performances over the years and had loads of funny stories. They discussed the importance of motivation for every team, the role of managers in soccer, the landscape of football nowadays and compared it to the days when they used to be running around the pitch. It was a great night full of soccer and laughs!

It was an honour to have welcomed these great soccer legends in our office and we would like to extend our gratitude to all the attendees for making it such a great night.

Have a look at some pics of the night:

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Marketing

CPM Marketing Conference 2015: 2 days of Marketing, Innovation & Digital Tools

CPM Ireland attended the CPM Marketing Conference 2015 in London with leading experts in the field. UK, Australia, Belgium, France, Germany, Italy, Netherlands, Spain and Switzerland were some of the countries that participated in this convention.

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merchandising

Understanding the marketing in Field Marketing in Ireland

The-Five-Ps-of-Marketing_Product-Place-Promotion-Price-Profit_35600At CPM we are often asked the question as to why the industry in which we operate is called “Field Marketing”, particularly as much of what we do is related to sales influencing and merchandising services. The simple answer is that any field activities are in essence an extension of the overall marketing strategy for a brand. All marketers learned the 4Ps as part of their training and education; Product, Price Place, and Promotion. Of those 4, Place is the one that Field Marketing mostly directly addresses, i.e. physically making the product available. The other 3 are much less effective if the consumers cannot purchase the product.

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Ulster Grocer Awards 2015; CPM Scoops Best In-Store Consumer Sales Promotion

CPM & Lucozade Ribena Suntory – Ulster Grocer Awards 2015

“A true Partnership approach results in a winning In- Store Execution…”

Suntory & CPM

From left to right: Matthew Williams (CPM), Nigel Bramley (Suntory), Richard Barrett – Horwood (Suntory) @ the Ulster Grocer Awards

We are delighted to announce that CPM, in partnership with Lucozade Ribena Suntory, has been awarded at the prestigious Ulster Grocer Awards 2015, in the category of: Best In-Store Consumer Sales Promotion.

CPM, in partnership with Lucozade Ribena Suntory was shortlisted with The Henderson Group and Irwin’s Bakery and on Friday May 22nd, at the Culloden Hotel in Belfast. The award ceremony featured eight categories designed to showcase the very best that the local food and grocery retail industry has to offer.

The campaign chosen for entry by CPM & Lucozade Ribena Suntory was The Lucozade Sport Price Mark Pack Sales Promotion.

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