At CPM we have been really busy in the last couple of months and it has grabbed the media’s attention!
If you haven’t heard what’s been happening, well we’ve had a realm of activity including: Celebrating our 30 year anniversary by sponsoring Canalaphonic Festival – local festival in Rathmines, sponsoring the Sales Practice Survey in conjunction with The Sales Institute Ireland and Amárach Research, signing the Diversity Charter Ireland and most importantly welcoming our new Commercial Director – Ciara Kellett who has a wealth of Retail experience to bring to CPM.
CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.
Irish online spending on groceries rises by a quarter to €140m
The figure far outstrips overall online spending growth here of 18pc, the study by online business body Ecommerce Europe says. “Food will be the future of ecommerce,” Ecommerce Europe policy advisor Luca Cassetti told a Retail Excellence Ireland (REI) event in Dublin on Thursday.
The change in consumer habits presents challenges for traditional retailers as consumer habits change. Food companies here, such as Kerry Group and Glanbia, have been teaming up with internet sellers as consumers buy more food online.
More than 250 executives from the Irish retail and FMCG industries attended the seventh Checkout National FMCG Awards, which took place Friday, 30 September at the Mansion House in Dublin
CPM was in attendance after being shortlisted for an award, and we are delighted to announce that it was another fantastic win, as our CPM/GSK team took away the “Best Sales Team / Field Sales Support” award.
This award is an honour for CPM & the CPM/GSK Team to receive and is tantamount to the work all our teams put in to Retail and provide for our FMCG clients on a day to day basis.
Check out our interview with Paul Hanrahan (CPM/GSK National Sales Manager) to get a true insight in to what he believes is the winning formula for Best Sales Team / Field Sales Support.
Our latest CPM Expert Speak comes from Lorraine Butler, Managing Director of CPM Ireland. Lorraine has more than 20 years’ industry experience in highly targeted Sales industries. In this article, Lorraine analyses the importance and benefits of aligning Sales & Marketing Teams.
Last night CPM held an exclusive Client Evening with Soccer Legends Jason McAteer, Ronnie Whelan and David Fairclough.
They talked us through their winning performances over the years and had loads of funny stories. They discussed the importance of motivation for every team, the role of managers in soccer, the landscape of football nowadays and compared it to the days when they used to be running around the pitch. It was a great night full of soccer and laughs!
It was an honour to have welcomed these great soccer legends in our office and we would like to extend our gratitude to all the attendees for making it such a great night.
CPM Ireland attended the CPM Marketing Conference 2015 in London with leading experts in the field. UK, Australia, Belgium, France, Germany, Italy, Netherlands, Spain and Switzerland were some of the countries that participated in this convention.
At CPM we are often asked the question as to why the industry in which we operate is called “Field Marketing”, particularly as much of what we do is related to sales influencing and merchandising services. The simple answer is that any field activities are in essence an extension of the overall marketing strategy for a brand. All marketers learned the 4Ps as part of their training and education; Product, Price Place, and Promotion. Of those 4, Place is the one that Field Marketing mostly directly addresses, i.e. physically making the product available. The other 3 are much less effective if the consumers cannot purchase the product.
“A true Partnership approach results in a winning In- Store Execution…”
From left to right: Matthew Williams (CPM), Nigel Bramley (Suntory), Richard Barrett – Horwood (Suntory) @ the Ulster Grocer Awards
We are delighted to announce that CPM, in partnership with Lucozade Ribena Suntory, has been awarded at the prestigious Ulster Grocer Awards 2015, in the category of: Best In-Store Consumer Sales Promotion.
CPM, in partnership with Lucozade Ribena Suntory was shortlisted with The Henderson Group and Irwin’s Bakery and on Friday May 22nd, at the Culloden Hotel in Belfast. The award ceremony featured eight categories designed to showcase the very best that the local food and grocery retail industry has to offer.
The campaign chosen for entry by CPM & Lucozade Ribena Suntory was The Lucozade Sport Price Mark Pack Sales Promotion.