Monthly Archives: February 2017

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How can loyalty programs influence store choice?

Whether it is at a specialty retailer or department store, on a computer or a mobile device, consumers have many options to choose where to purchase the products they are looking for. In such a highly competitive retail landscape, differentiating your brand and creating competitive advantages is crucial to attract in-store footfall.

According to Nielsen latest research about Global Loyalty Sentiment, loyalty programs can help drive more frequent visits and heavier purchasing. In fact, 72% of respondents for the Nielsen survey agreed that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.

At CPM we have gathered some interesting figures we found on the survey results around how loyalty programs can influence store choice:

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top sales performers

3 things Top sales performers do every Friday

“Success is neither magical nor mysterious.

Success is the natural consequence of consistently applying basic fundamentals.”

― Jim Rohn

What sets most successful salespeople apart is the consistency in their daily routine. Consistency not only allows top sales performers to establish trust with their prospects/clients, it also enables them to identify good practices and measure their results.

If we take a closer look into the weekly routine of a top sales performer, we will identify consistency in the way they organise the tasks to be accomplished.

Given its Friday, we decided to share 3 things that high performing salespeople do every Friday:

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Retail At A Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Kraft Heinz withdraws offer to merge with Unilever

US food company Kraft Heinz Co withdrew its proposal for a $143bn (€134bn) merger with larger rival Unilever Plc, the companies said today, raising questions about Kraft’s next steps and whether it could turn its focus to another target.

Kraft had made a surprise offer for Unilever in a bid to build a global consumer goods behemoth that was flatly rejected on Friday by Unilever, the maker of Lipton tea and Dove soap.

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Kerry Group Delivers ‘Record Cash Generation’ In 2016

Kerry Group has published its statement of results for the year ended 31 December 2016, announcing that it achieved ‘good business volume growth momentum in a competitive market environment’ and ‘delivered a strong financial performance including record cash generation in 2016’.

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SPAR IRELAND ANNOUNCES NEW €1 MILLION ADVERTISING CAMPAIGN FOR ITS HEALTHY EATING INITIATIVE, SPAR BETTER CHOICES

An investment of more than €1 million has gone into SPAR Ireland’s new advertising campaign to showcase its healthy eating initiative, SPAR Better Choices.

The campaign includes the launch of two adverts, one featuring Republic of Ireland football captain, Seamus Coleman, and the other featuring model and mum-of-two, Claudine Keane.

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Four More Stores Vote To Join Tesco Ireland Strike

Four more Tesco Ireland stores have voted to join in the Mandate Trade Union strike action that is currently sweeping across Ireland over contract disputes.

Twenty stores in total have now chosen to get involved with the strike, which started on Valentine’s Day.

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match

CPM will be hosting Match.com mingle night!

Given it’s Valentine’s week, CPM is delighted to announce a new project with Match.com. We are so excited to be hosting the first Match.com Mingle Night in Dublin!

Last year, CPM launched hosting services and since then we have been able to deliver 4 successful events across different sectors.

Are you looking for a company to host your event? Whether it’s a product launch party, holding a fundraiser or other event CPM provide fully trained staff who can act as ambassadors for your brand. Contact us today!

 

In case you would like to know more about Match.com Mingle Night, here are all the details:

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Irish consumer spending increases in January

The latest data from Visa’s Irish Consumer Spending Index, which measures expenditure across all payment types (cash, cheques and electronic payments), signalled a +4.0% increase in household spending year-on-year in January.

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Battle in the supermarket aisles: Dunnes takes top spot

Dunnes Stores has leapfrogged SuperValu to take the lead in the Republic’s never-ending battle for supermarket supremacy. The latest share figures from Kantar Worldpanel covering the 12 weeks to the end of January will also make for happy reading for Aldi, which was the strongest performing of the big five supermarkets leading it to overtake its main rival Lidl.

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Figures show online retail replacing high street shopping

Online shopping is gradually replacing face-to-face spending, as the growth in consumer spending continues to slow. The latest figures from Visa’s Irish consumer spending index show a 4% increase in household spending, year-on-year, in January. However, the rate of growth remains…

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Top 5 TED Talks for Salespeople

A successful sales professional not only requires the right attitude but also the right skill set. Salespeople must be goal oriented individuals, self-confident with a positive attitude and a pleasant & convincing nature. Also they must be passionate and have good communications skills.

At CPM we have gathered the top 5 TED talks to help salespeople master the skills required to succeed at their jobs:

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Recent research shows majority of consumers read food packaging before purchase

84% of consumers will review the ingredients or nutritional information on food packaging before they purchase it. Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,000 adults aged 18+, sought to identify how much…

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Research: advertising spend reaps tangible net return

A new report by Core Media and the Association of Advertisers in Ireland has revealed that every €1 invested in advertising in Ireland delivers a net return on investment of €5.44 for marketers. Marketing Multiplied outlines the importance of marketing for economic activity as it provides…

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Lettuce, tomatoes and broccoli could be off the menu as supply problems beginning to bite

Consumers have been dealt a fresh blow as European shortages have led to a reduced supply of lettuce and other vegetables to Ireland. Supermarkets across the country are experiencing unusual supply issues with severe weather in parts of Europe having made life difficult in supplying many household groceries.

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How can sales developers build better relationships with Retail channel partners?

Establishing authentic relationships with channel partners is crucial for the success of any business, as these connections will help your business to win in-store space over your competition, receive special offers and consumer insight, create a more collaborative environment, among many other benefits. At the end of the day, solid in-store relationships will make your sales results stronger.

If you are asking how sales developers can grow better relationships with channel partners, take a look at the following tips that CPM has gathered to help you succeed:

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