Monthly Archives: November 2016

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Best In-store Merchandising Provider at National Retail Supplier Awards 2016

retail-awards-logo_1On November 25th, CPM won the award for “Best In-store Merchandising Supplier” at the National Retail Supplier Awards 2016. The ceremony took place at the Radisson Blu Royal Hotel and it was the second edition of this accolade.

We at CPM are delighted to be recognised for such a prestigious award as this awards ceremony recognises all the suppliers “behind the scenes” that make Ireland’s retail industry one the most competitive in the world.

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Black Friday is here!

The biggest shopping day of the year is here! Visa Europe has predicted that €98 million will be spent online with Visa cards – Debit, Credit and Prepaid – between Black Friday (27th Nov) and Cyber Monday (30th Nov) – making it the biggest weekend for Irish online shopping in history.

This day it has been regarded as the beginning of the Christmas shopping season. Here at CPM we have gathered some of the discounts you will find across major retailers.

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Irish Retail at a Glance

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CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Insight of the Week: Getting the Shopping Savers Spending

With the all-important Christmas shopping season for retailers about to kick off, some 33% of main shoppers (those people who do the bulk of the grocery shopping in their household) in the Republic of Ireland are ‘Strategic Savers’, according to latest data from Kantar Media’s TGI study.

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Over 50% of Irish people eating specialised diets

According to new data from Nielsen, over half of Irish consumers now avoid certain ingredients in what they eat and drink due to dietary or health and wellness concerns. One in four households also suffers from food allergies or intolerances.

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Retail sector of the Irish economy performing strongly

A research report focussing on trends in the retail sector of the Irish economy and property market has been released by Commercial property specialists, CBRE today. The report notes that although the pace of retail sales growth has eased somewhat on a monthly basis, the volume…

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CPM has been shortlisted for the National Retail Supplier Awards 2016

We are delighted to announce that CPM has been shortlisted for The National Retail Supplier Awards 2016, in the category of “Best In-Store Merchandising Provider”.

Being nominated for this category is very significant to us as CPM has been providing Merchandising services to the FMCG/Retail market since 1986. When we talk about merchandising we don’t just mean the physical element of the job. Our merchandising service is more than stacking shelves.

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

One in ten alcohol drinkers always monitor unit consumption

Despite widespread understanding of what exactly a unit of alcohol is, only 10% of alcohol drinkers claim to always monitor their consumption, rising to 25% who claim to frequently monitor the number of units they consume. For this research for Retail Intelligence, conducted by Empathy…

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Black Friday 2016 in Ireland: everything you need to know about this major Christmas shopping day

Christmas is coming, faster than your pay packet can actually cope with. And if you haven’t started thinking about your Christmas shopping yet, Black Friday is on the way. Retailers across Ireland slash prices on the last Friday in November ahead of the Christmas shopping bonanza.

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Revealed: How much you will spend on buying presents this Christmas

The majority of Irish online shoppers will spend over €300 on their Christmas shopping, with almost a quarter intending to spend more than last year. Some 81pc of e-shoppers will fork out an average of €305 to buy presents for their nearest and dearest, according to a recente…

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Tips for making an impact on Black Friday without having to give the stuff away!

In 2014 the US tradition known as Black Friday firmly hit Ireland and well, we’re not complaining. This year retailers plan to offer discounts that are bigger, better and run for longer. But how do you get the balance right? Offering competitive pricing without giving the stuff away!  CPM has decided to promote such a great day in retail by bringing you some tips on how to make the most of Black Friday without slashing your prices:

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Sales lessons from US Presidential Election 2016

American presidential elections have been anything but boring! The race to the White House has called out the similarities that political campaigns have with the selling process. Presidential candidates –as sales professionals- have to understand their audience’s needs, define the right strategy to approach them, be able to deliver an excellent speech (over and over again), handle objections, criticism and rejection in the best possible way, and, last but not least, be able to close the sale on the Election Day!

Here at CPM, we tried to look at the presidential elections in a different way and start thinking about what salespeople can learn from it. Here are 3 lessons that we would like to highlight:

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Deck the Halls: Irish shoppers will drop €493 this Christmas

A report by insights agency MediaCom has revealed that he average Irish consumer will spend €493 on Christmas gifts this year. The report, published today and surveying 1,000 adults across Ireland, reveals that 53% of shoppers begin their Christmas gift shopping at least 2-3 months…

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Bord Bia: Ireland’s “eating out” market hits €7.5bn

The figures in the report, titled Eating Out of Home, were welcomed by 300 delegates at Bord Bia’s annual foodservice industry seminar at the Aviva stadium earlier this week. Foodservice or “out of home” refers to any food consumed out of the home, including restaurants, hotels, coffee shops…

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Craft Drinks Prove Popular Choices With Irish Consumers

Half (50%) of Irish adults claim to have purchased craft alcohol in the on-trade, with just over a quarter (27%) purchasing in the off-trade. Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,001 adults aged 18+…

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Spending behaviour over Christmas

The media agency MediaCom has published in its latest report insights about consumer spending behaviour over Christmas 2016 on gifts & food. In the research, there are also interesting findings in relation to Black Friday and what this date means for Irish shoppers. The report was published on November 4th and surveyed 1,000 adults across Ireland.

At CPM we have gathered the main highlights of the report in the following infographic:

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How to hit your sales numbers in the last quarter?

With only 57 days left to year-end, there is no time to waste to get your Q4 plans firmly in place so you can exceed your goals. Finishing strong is a quality that great salespeople have, as they know what strings to pull to hit their targets.

So if you need to get some assistance to hit your targets in Q4, we recommend you to keep reading this post where you will discover 4 tips that will ensure you a strong year-end.

 

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