Monthly Archives: October 2016

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5 time saving tips for salespeople

Time management for salespeople is a crucial skill that needs to be mastered. Being able to manage your hectic schedule will allow you to spend more time nurturing your relationship with prospects as well as reaching your target goals every month.

At CPM we have gathered 5 tips that will help you to save some precious time while increasing your productivity.

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today

More than half of Irish adults drink coffee every day

Just over half (52%) of all Irish adults are drinking coffee once a day, with almost 4 in 10 (36%) adults drinking several cups per day. Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally…

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Cross-Border shopping crosses a line following Brexit vote

Over the last 30 years, the vagaries of the sterling exchange rate has, from time to time, made cross-Border shopping profitable. While in the mid-1980s prices were lower in Northern Ireland than south of the Border, the position was reversed in the 1990s.

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4 tips when choosing an experiential marketing company

Thinking of running an experiential campaign as part of your pre-Christmas campaign activities?

There’s nothing like grabbing customer attention & creating a brand experience that’s hard to forget.

And with only 62 days left until Christmas, brands need to start planning their Christmas campaigns now to get ahead of competitors in the busiest season of the year.

So if you haven’t hired a company to run your experiential marketing activities yet, here are a few things to bear in mind:

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today

The only way is up: Irish consumers spending rises again

Visa’s consumer spending report for the month of September, which analyses all payment types (cash, cheque and electronic payments), has revealed yet another increase in expenditure among Irish consumers. Spending increased 5.1% year-on-year, a faster rate than the previous month’s…

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Loyalty Cards Remain Popular With Irish Consumers

Supermarket loyalty cards and similar reward schemes are almost universal in their membership, with 9 in 10 (90%) Irish adults claiming to be a member of such loyalty programmes. Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally…

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Visa survey shows Irish consumers embracing mobile payments

Irish consumers are embracing mobile payments, turning to their smartphone, tablet or wearable And it’s not just millennials leading the move – figures show the fastest growth rate is for people aged between 55-64 years.

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today

Why we enjoy shopping

For some of us shopping is a weekly event, either to purchase the much-needed groceries or the delightful shop for clothes. While not everyone enjoys shopping, there are things about shopping that even the most reluctant shopper can agree is fun.

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What to make of millennials?

Larry Ryan (right) on Ireland’s millennials versus young adults overseas. As researchers we are slightly uneasy at making generalisations about broad swathes of the population. Yet we live in an era with much classification of consumer groups.

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Home Baking Sees Rise In Popularity

Home baking is on the rise amongst Irish adults, with almost 1 in 5 (19%) claiming to bake at least once a week or more often. Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,005 adults aged 18+, sought to…

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CPM News

CPM is in the News

Look Who’s Talking About CPM

At CPM we have been really busy in the last couple of months and it has grabbed the media’s attention!

If you haven’t heard what’s been happening, well we’ve had a realm of activity including: Celebrating our 30 year anniversary by sponsoring Canalaphonic Festival – local festival in Rathmines, sponsoring the Sales Practice Survey in conjunction with The Sales Institute Ireland and Amárach Research, signing the Diversity Charter Ireland and most importantly welcoming our new Commercial Director – Ciara Kellett who has a wealth of Retail experience to bring to CPM.

Read all about it!

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Irish Retail at a Glance

irish retail

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one-stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Irish online spending on groceries rises by a quarter to €140m

The figure far outstrips overall online spending growth here of 18pc, the study by online business body Ecommerce Europe says. “Food will be the future of ecommerce,” Ecommerce Europe policy advisor Luca Cassetti told a Retail Excellence Ireland (REI) event in Dublin on Thursday.

The change in consumer habits presents challenges for traditional retailers as consumer habits change. Food companies here, such as Kerry Group and Glanbia, have been teaming up with internet sellers as consumers buy more food online.

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Strong retail sales growth in first eight months of the year

Irish retail sales were down 4.7% in the month in August but were 5.2% higher in the year in volume terms as against a revised annual increase of f 7.8% (+6.3%) in July.

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Supervalu the top Irish supermarket but Dunnes Stores sales increase

Latest supermarket share figures from Kantar Wordpanel show that Supervalu remains the top Irish supermarket with a market share of 22.4%, while Dunnes Stores reported sales growth of 6.3%.

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Best Sales Team

Best Sales Team at the Checkout Awards 2016

Best Sales Team / Field Sales Support

More than 250 executives from the Irish retail and FMCG industries attended the seventh Checkout National FMCG Awards, which took place Friday, 30 September at the Mansion House in Dublin

CPM was in attendance after being shortlisted for an award, and we are delighted to announce that it was another fantastic win, as our CPM/GSK team took away the “Best Sales Team / Field Sales Support” award.

This award is an honour for CPM & the CPM/GSK Team to receive and is tantamount to the work all our teams put in to Retail and provide for our FMCG clients on a day to day basis.

Check out our interview with Paul Hanrahan (CPM/GSK National Sales Manager) to get a true insight in to what he believes is the winning formula for Best Sales Team /  Field Sales Support.

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