Monthly Archives: September 2015

Irish Retail at a Glance

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CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Retail sales decline 4 per cent on a monthly basis

The recovery in consumer spending remains on track, according to new figures from the Central Statistics Office, which show a 9.3 per cent rise in the volume of retail sales year-on-year. While there was a 4 per cent decline in retail sales volumes last month, this is due to the fall in new cars as sales of 152 registrations tapered off, says Goodbody Stockbrokers.

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Retail sales show ‘consumers are spending more’

Retails sales figures published yesterday show that shell-shocked retailers are beginning to see signs of increased consumer spending, analysts say. However, small business group Isme has called on Finance Minister Michael Noonan to cut employers’ tax in the budget next month to help retailers hire more staff.

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Tesco sees growth in Irish grocery market

Tesco’s quarterly sales in Ireland grew for the first time in over two years but rivals Dunnes and Lidl were the big winners from the back to school sales period according to new figures from research company Kantar Worldpanel. Over the three months to September 13th Tesco sales rose by 0.3% compared to the same period in 2014.

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5 tips for managing a High Performance Sales Team

Leading a team of salespeople requires a different approach from the one used with other groups. Sales people work in a stressful environment where rejection and frustration are part of their daily routine. That’s why getting the most out of them is not an easy task and requires an efficient team’s organisation as well as motivation.

At CPM we have gathered 5 tips to help you to successfully manage a high-performance sales team:

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The need for Brand Advocacy

Alberto Almar, CEO of CPM Expertus Spain Field Marketing, is the author of our latest CPM Expert Speak: a most read for those who want to know the benefits of an strategic brand advocacy model.

In this article, Alberto discusses the increasing importance that brands, distributors and retailers are giving to the Brand Advocacy model, as another step in the overall commercial and marketing strategy. He explains how the presence of qualified staff in the sales environment adds value to the brand and guarantee and impeccable brand experience.

 

From Tactical Field Marketing to a Strategic Brand Advocacy Model

Although there is still a place for tactical promotion, its timing and opportunity is currently being questioned, particularly for products of high turnover and/or seasonality, in favour of a solution, which will consolidate sales and brand positioning.

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Irish shoppers happy to buy food on the verge of going off

Shoppers are deliberately seeking out deals whereby retailers sell off stock that is about to hit its sell-by date. It is being called savvy shopping, because it is a way of making real savings on the weekly shop.

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Kantar: Irish Grocery Market Sees Consistent Growth For First Time Since Recession

The 7th annual Kantar Worldpanel Client Day took place on Thursday the 17th of September in the Hogan Suite of Croke Park, just days before Dublin won the All-Ireland final. Kantar, however, weren’t talking about being successful in Gaelic games, they were more interested in advising their clients how best to maximise their sales by using critical junctures and adapting to an ever-changing consumer mind set.

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OECD finds Irish economy ‘recovering strongly’

Speaking at the launch of the OECD’s economic survey on Ireland, Mr Noonan said Ireland had fully embraced new European rules on budgetary planning. The survey said Ireland is experiencing a strong recovery but needs to take measures to guard against future shocks.

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CPM: proud co-sponsor of The 2nd ECR Leaders’ Congress

ECR Leaders' CongressAs Ireland’s Leading Field Sales and Marketing Specialist, CPM is delighted to have co-sponsored the 2nd ECR Leaders’ Congress, which took place today in the O’Reilly Hall at UCD.

In this event, the leading executives of the industry had the opportunity to address the sector’s unique challenges, discuss about the most recent shopper & market insights, as well as identify the opportunities & threats facing the sector.

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

 

As economic recovery takes hold retailers finally get a lift

This year is shaping up to be the best in retail since the economic downturn according to the latest figures for July from the Central Statistics Office.

July of this year has seen the volume of retail sales rise to the highest in eight years as it gained 6.7pc on the same month last year. Meanwhile, the value of sales across the sector grew by 4.2pc when compared to July of 2014, registering its highest value of sales in six years.

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Ireland’s economy continues to surge as recovery gathers pace

Ireland’s government expects the economy to grow by about 6% this year, far more than originally forecast after data showed that it grew by 1.9% quarter-on-quarter from April to June.

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Over A Third Of Consumers Head To Reduced Aisle

According to the latest Consumer Insights report from Empathy Research, over a third of Irish consumers (36%) say they purposely visit a supermarket at the end of the day to avail of heavily discounted products due to their short sell-by date.

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Dunnes, Lidl up ante in grocery wars

Competition in the retail grocery market intensified in the last quarter, with Tesco continuing to narrow its sales declines, Dunnes closing the gap on its rivals, and the German discounters maintaining their combined record high share of the market.

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Advertising spend rises as consumers begin to flash the cash

Consumers are – at last – opening their wallets and advertisers are following that money – that’s the core and upbeat message in the AAI/Nielsen Advertising Barometer report for the first six months of this year.

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50% Agree With Tesco Decision To Delist Added Sugar Juice Drinks

According to the latest Consumer Insights report from Empathy Research, just under half of Irish adults (49%) agree with Tesco’s recent decision to de-list added-sugar kids’ juice drinks.

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How to build customer loyalty?

For any business, to gain new customers is as important as retaining existing ones. Organizations must dedicate a significant part of their resources to mantain existing clients and create loyal customers that will guarantee stable business operations. This task seems to be a top priority in the “to do list” of retailers.

Happy and loyal customers return to the same store, get adventurous with their favourite brands and try new products recently launched, referrer products and/or services to their friends and families, stick to their favourite brands and will be immune to both competition and economic changes.

But customer loyalty is hard to cultivate: companies need to invest energy and time in order to develop a long lasting relation with its clients. Check out these tips that will help you to build a loyal relation with your customers:

 

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

 

Retail sales see strong growth in July – CSO

The volume of retail sales rose by almost 10% in July when compared to the previous year, according to figures from the Central Statistics Office, with the value of such sales up 6.5%. Motor sales led the rise during the month, with volumes increasing by 18.6% year-on-year, while their value was also higher, up 15.9% on July 2014.

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Irish spending longer online than ever before (infographic)

More than a third of Irish people are now spending more than 20 hours online a week, with 95pc of homes across the country currently receiving broadband connectivity. The research, conducted by Switcher.ie, round that a surprisingly large amount of people in Ireland are streaming music (38pc), shopping (60pc) and banking online (69pc).

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Ireland’s Biggest-Selling Brands Revealed: Checkout Top 100 Brands 2015

Ireland’s biggest brands are putting it up to their international counterparts in the latest edition of the Checkout Top 100 Brands, produced by Checkout magazine in association with Nielsen.

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