Monthly Archives: March 2015

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Tips for organisations conducting an interview using Skype

interviewConducting an interview using Skype has many advantages for an organisation: reducing costs and saving time, can enable a short notice when scheduling the interview and it’s also simply to use. Skype or other webcam chat technologies makes it easy for almost anyone to use but conducting a video job interview and being the facilitator requires a little more time spent on planning.

Below you will find a few tips from CPM to guide you through the process:

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CPM & GSK: Sales and Merchandising Services

Picture1CPM has been working hand in hand with GSK, providing sales and merchandising services to help GSK’s customers to do more, feel better and live longer since January 2014.

In this case study, the task set was to sell 3 category deals by means of transfer orders, defending the Panadol brand against a cheaper aggressive competitor brand, raising the distribution of the core lines in Oral Care & selling in a newly launched nutrition brand into all stores

Click here to read more about how CPM, Ireland’s leading Field Sales company, managed to increase GSK sales in a 6 week period.

Irish Retail at a Glance

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CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

 

Grocery war as Dunnes Stores launches online food shopping

Dunnes Stores is getting ready to launch an online grocery delivery service in a major move that will shake up competition among Ireland’s retailers and could spark a price war that will benefit consumers.

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Words of caution about retail sales figures

Headline retail sales figures for January received a positive welcome when they were released last month, with several commentators interpreting the 3.3 per cent month-on-month jump in sales volumes as further evidence that consumer spending will stage a solid recovery over 2015 as a whole.

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Mystery Shopping

Benefits of Mystery Shopping

mystery shoppingMystery Shopping is a well known marketing and customer service tool that is widely recognised for the value that it offers. This instrument can be used by market investigation companies or internally by companies themselves.

The main purpose of Mystery Shopping is to gauge quality of services or to acquire specific information about the products and services offered by a company. A mystery shopper that acts as a standard customer can perform different tasks initiate questions, register complaints, purchase a product or provide reports with specific details or feedback about their experiences.

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Winners of CPM’s Famous for People Award

At CPM our most important asset is our people, whose exceptional capacity, ability and drive has cemented the fact that we are Famous for Sales. We are very proud to work with the best-in-class talent, who are passionate about their work and our client’s brands.

We believe it is extremely important to recognize our talent and we do so through our recognition program called Famous for People, in which we laud the outstanding work accomplished (by individuals or teams) in every quarter and during the year for Retail, Direct Sales and Office. As well, special recognition is given to the Maggie Award, whereby outstanding performances across all measures is demonstrated.

The winners of the annual award for Famous for People and the Maggie Award are:

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Competition in Irish supermarket sector continues to grow

New data shows Tesco’s market share of 25pc is now just a fraction bigger than the 24.9pc of the market taken by SuperValu. Musgrave Group owned SuperValu has been closing on Tesco since taking over and merging with the old SuperQuinn brand.

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Two Fifths ‘Bought More Food’ Ahead Of St Patrick’s Day

The latest Consumer Insights survey from Empathy Research has found that over 40% (43%) of consumers that celebrated St Patrick’s Day yesterday planned to buy more food in advance of the event.

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Successful retailers using Social Media as a Customer Service Tool

Social-Media-Equals-Modern-Day-Customer-ServiceCustomers are the most important people for any organization and the success of any business is related to how satisfied they are. That’s the reason why companies need to learn how to please their customers. And what better way to do so than providing a strong Customer Service.

Social Media is one of the best tools for providing Customer Service because it offers immediate communication and a more personal brand experience, while increasing the visibility of the brand.

social-customer-care-1Nowadays customers want to be heard –and not only that– they expect a quick response. They don’t want to go through all the hassle associated with traditional Customer Services tools, like annoying phone menus and long hold times or extensive on-line forms that never get a response.

On the other hand, Customer Service is not longer restricted to just offering solutions to complaints; it’s about actively listening, monitoring and engaging with brand mentions on-line. A good Customer Service channel will include tips, tricks and hacks, as well as information on how to use your product.

CPM has gathered some examples of successful retailers using Social Media as a Customer Service tool:

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Retail body warns of complacency

Retail Excellence Ireland has said that the latest retail sales data from the Central Statistics Office (CSO) for the period 28th December 2014 to 23rd January 2015, underline the fact that price discounting is driving sales volumes.

READ THE FULL STORY

 

Irish online firms losing out on billions online due to poor digital tactics

Irish e-commerce websites are not using advanced digital marketing tactics as well as international competitors – and as a result are losing out on a significant online spend by Irish consumers, a new study reveals.

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Challenges salespeople

Challenges Sales People Face

The sales industry is quickly evolving. Today’s sales people are up against many factors that are constantly changing the rules of the game and the way sales people pursue and close new leads.

Some changes are trivial and required minimal effort to be overcome. But other challenges demand more of the sales staff and can even get to modify the way a company conducts a business. Check out the main challenges that sales people are facing nowadays:

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Celebrations for International Women’s Day at CPM

Collage 2We had a great week here in CPM celebrating International Women’s Day to recognise the hard work of all the Women in our business that #MakeItHappen.

During this week we published 3 interviews with leading women in our business, outlining how they succeeded in their career to date and what the road ahead looks like as well as tips to inspire young women who wish to follow in their career footsteps.

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