Monthly Archives: November 2014

CPM

A night with CPM and three Soccer Legends

Last night CPM held an exclusive Christmas event for their clients with the Soccer Legends David May, Lee Sharpe and Denis Irwin present, in the intimate venue, Medley by Andrew Rudd.

As a way to celebrate a successful year and express our thanks to the people who help us to make it possible, CPM invited these 3 awards winning football players to talk us through their Winning Performance over the years.

In CPM we would like to extend our gratitude to all the attendees for making it such a great night!

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Irish Retail at a Glance

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CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

 

ECC Ireland issues advice on online shopping rights ahead of the Christmas season

The European Consumer Centre in Ireland is issuing advice on online shopping rights for consumers looking to buy online over the coming month. As we approach the end of November, many consumers will be planning their Christmas shopping. A significant number may be looking to buy online, with recent research indicating that a majority of consumers consider buying over the internet a cheaper and more convenient option than traditional shopping.

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Irish consumers spend 16 days a year shopping

Consumers spend the equivalent of 16 days a year in shops – including over 100 hours in grocery stores. And the vast majority have said they would like to see labels on all food telling them where it comes from. A new survey by Love Irish Food found that 95pc of consumers would like to see country-of-origin labelling on all food and drink products, with 87pc trying to buy Irish.

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Boost your Christmas sales with these tips

Christmas is one of the busiest season for Retailers and this year it seems to be very promising. Consumer confidence is growing as well as retailers’, as a reflection of the lift in the Irish economy. Research from Barclays’ Irish arm stated that more than 68% of surveyed expect to spend more this season than they did on last year, while 60% of retailers are expecting increased revenue for Christmas 2014.

In CPM we want you to make the most of this important festivity and we have gathered some tips for you to boost your Holidays sales. Whether you have a big business or you are a small retailer, here you will find some guidance to help boost sales this Christmas.

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An interview with the winning team of the Checkout Awards

On Friday 7th of November 2014, we at CPM were basking in the glory of winning “Best Merchandising and In-Store Support”, at the Checkout FMCG Awards 2014, one of the most prestigious awards in FMCG industry.

This week would love to share with our readers some insights as to why we were chosen as the Winner for this accolade. So we’ve decided to interview a couple of members of the team, Paul Purcell (National Sales Manager CPM Britvic Account) & Shane Dennehy (Retail Operations Merchandising Supervisor) to get a true insight in to what they believe is the winning formula for Merchandising and In-Store Support.

 

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

Spending merrily on high: €1.5bn Christmas bonanza on cards

Retailers will enjoy an anticipated spending bonanza this Christmas, with consumers expected to splurge about €1.5bn. A survey of over 1,500 consumers found the lift in the economy will translate into festive season spending. The study found of the likely €1.5bn spend (up 3.5% on last year), €839.9m will go on presents. Almost two thirds of consumers plan to spend up to €300 on presents.

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Ireland: Three Trends Shaping The Grocery Market

We update on the latest Kantar Worldpanel market shares for the 12 weeks to 12 October 2014, and we look at how retailers are using differentiated marketing online shopping and promotional campaigns to drive growth in the run up to Christmas.

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5 Things That Sales Teams Will Need In 2015

Social Selling platforms

salesSo many sales people are now connecting in business through social platforms like LinkedIn. Sales people who really want to build strong pipelines and avoid complete cold calling should consider social platforms and utilise connections within those social platforms to introduce them to future prospective clients. There is also a tool now being introduced by LinkedIn called the Sales Navigator tool.

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Irish Retail at a Glance

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

 

Retailers upbeat about the tills ringing as Christmas beckons

After years of austerity, this may be the first Christmas where trading gets a boost. New research from Barclays’ Irish arm shows that just over 68pc of retailers it surveyed here expect consumers to spend more this Christmas than they did over last year’s festive season.

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72% Of Irish Adults Eat Their Evening Meal At The Table

Nearly three out of four (72%) of Irish adults typically eat their evening meal at the table, according to the latest Consumer Insights survey by Empathy Research. Of 1,122 participants, this was higher among those aged over 35 years. The majority of 35-44 year olds (74%), 45-54 year olds (76%) and 55+ year olds (84%) eat dinner at the table, compared to 62% of 18-24 year olds and 58% of 25-34 year olds.

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CPM – Winners at the 2014 Checkout Awards

AwardWe are delighted to share with you that CPM has won the Best Merchandising and In-Store Support for the 2014 Checkout Awards!

We would like to extend our congratulations to all CPM’s Britvic Merchandising team who have worked productively day-in-day-out. This recognition is a tribute to their effort, innovation over the past year and the Best in Class work that they have consistently produced.

This award is also a proof that in CPM we provide sustained excellence in our trade support service, through hard work, ambition and creativity in store that ensures maximum customer engagement with our brands and by default sales growth on behalf of our retail partners.

Irish Retail at a Glance for this week

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news. If you would like to receive our monthly newsletter which will include all Retail articles for the previous month, including “Retail at a Glance” subscribe today.

 

Best Christmas in years will boost trade and jobs in retail

Traders are so confident of a return to a “normal” Christmas trade they will take on enough contract staff for 15 million hours of extra shifts in the next few weeks. “We’ve turned a corner,” said a relieved Arnotts chief executive Ray Hernan. Last year’s Christmas trade dashed retailers’ hopes.

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Irish families to spend an average of €620 on gifts this Christmas

Irish families will spend up to €1,463 this Christmas, with the average family spending €620 on gifts alone, according to research by Aviva Home Insurance. Other costs include €340 on food and drink; €228 on socialising, including Christmas parties, pantomimes and family parties; and € 210 on home decoration and ad hoc costs such as Christmas crackers, carol singing donations, clothes on Christmas day.

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