Monthly Archives: June 2014

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Digital Marketing In Retail Industry

In CPM we are delighted to publish this article written by our collaborator, Neha Parnami from CPM India, for an internal competition in which she turned out the winner of the International Group. We extend our congratulations to Neha Parnami for her input in Digital Marketing in Retail. We also want to invite our community to contact us at the email info@cpmire.com, in case you are interested in becoming our guest blogger.

Digital Marketing in Retail Industry

By Neha Parnami

Digital marketingIn an era where digital trends set the pace, the retail industry should not be tied only to the traditional methods to promote their products. In this sense, digital marketing has taken a leap and offers new alternatives for promoting products on retail. The Digital world allows you to connect and build a one on one relation with consumers, enabling marketers to weave a network with them. However, improper handling of these tools can also lead to a negative impact on the industry.

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The Seven Deadly Myths of Outsourcing Sales

Death of the Salesman - McKay et al.

Why is it commonly believed that outsourcing sales will lead to less fruitful results when the positive experiences of the IT and logistical sectors in their outsourcing efforts (which have led to greater flexibility, expertise and cost savings), indicate that the business strategy of the sales function should not necessarily be kept in-house? The answer: unfounded logics and damaging opinions have stained sales outsourcing’s public image. As a result, businesses have retreated from this viable business avenue. To McKay, Brown and Skealberg (employees of CPM and authors of the book “Death of the Salesman”,) the barriers to outsourcing are imagined and its supportive empirical evidence is biased and scant. From these corrosive myths, as false arguments about the real world, both businesses and individuals have generally avoided the outsourcing of sales.

Here are some of the most prominent and detrimental of these myths as identified by

Death of the Salesman:

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Irish Retail at a glance for this week

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CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news.

 

Budget stores experience recession boom as shoppers look for bargains

Shoppers’ habits have been “transformed” by the recession, with more people opting to save cash by buying their essentials from budget stores. New research out today proves there has been a surge in the numbers shopping at Aldi and Lidl.

The Where We Shop survey, which analysed the spending habits of 3,000 Irish consumers over the past year, found 37% of people said they have been shopping at Aldi more, with Lidl being the store of choice for 29% of people.

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Survey reveals online grocery shoppers purchase less online than in store

According to a survey by eDigitalResearch, online grocery shoppers tend to purchase less online than they do in store. The research revealed that 29% of respondents felt that they made far fewer impulse purchases online than in store. In comparison, just 7% said that they purchased more ‘additional impulse buys’ online than they do in a store.

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The Fall of Brick and Mortar Retail?

The Apogee and Fall of Brick and Mortar Retail?

Traditional brick and mortar retail is being shaken to its core by the cultural and technological changes of the past two decades. With the dawn of the internet age, retail firms must now rethink their business structures, sales approaches and end products. While business forecasters have been saying “retail is dead” for years, with no true collapse to validate their claims, they may be on the brink of vindication.

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Working as a Team and Enacting Change – CPM, the Irish Cancer Society and Sales

Working Together and Enacting Change – CPM and the Irish Cancer Society

Since December 2013, CPM has been working with the Irish Cancer Society to bring about significant progress in securing sponsorship and donations for cancer research.

CPM has obtained new donors for ICS through field sales teams including direct sales teams and presence marketing teams.

Click here to read more about our successful partnership to date.

Irish Retail at a glance for this week

Retail-services-image

CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news.

 

47pc of Irish people intend to watch World Cup, but no great boost expected for retailers

Almost half the Irish population intend to watch this year’s FIFA World Cup in Brazil, despite the fact that Ireland isn’t taking part, according to research published by e-commerce company Webloyalty. The survey into Irish people’s intended purchases reveals that snacks, pizza and other fast food items top the list, but otherwise retailers will take a hit compared to when we previously qualified.

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Irish still like to go clothes shopping

Ireland is a nation of dedicated followers of fashion, with almost 40% of people shopping for new clothes every month. Almost one in five (18%) shop for new threads every week, a survey of over 2,000 people across Ireland reveals. Three out of four people spend up to €1,000 on the latest fashion trends each year while one in five spend up to €3,000. More than half (54%) admitted having clothes in their wardrobe with tags on them.

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Coupons as a competitive advantage for retailers

 

According to a survey conducted by CPM to research the impact and effectiveness of couponing in retail, 94% of the respondents think that coupons are a good incentive to get people to purchase and 96% of the polled are willing to try a new brand offered with a coupon promotion.

Coupons 1

Coupons2Who’s not tempted to save a few Euros when making a purchase? After 127 years of coupon invention by Coca-Cola, these promotional vouchers are still being used by customers, in a variety of formats these days, as an effective way to save money. Despite signs of improvement in the economy, people will always be on the lookout for a good deal.

And this can be demonstrated by a research led by Valassis related to the coupon usage in the last year, where it was pointed out that coupon redemption are up in the grocery by 38%.

And even though the benefits of using coupons are more tangible for customers, these also generate profits for retailers: they are responsible for driving a great deal of retail sales volume and can be effective tools for influencing consumer buying patterns.

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Bringing about Positive Change – CPM drive Sales for Trócaire

Successful Field Sales Campaigns

CPM &Trócaire: 
Strategic Sales with Trocaire

CPM has been working with Trócaire to bring about positive and lasting change to the lives of some of the poorest people since the summer of 2012

CPM has obtained new donors for Trócaire’s through field sales teams including direct sales teams and presence marketing teams.

Click here to read more our successful partnership to date.

Irish Retail at a glance for this week

Retail-services-image-300x218CPM, Ireland’s leading field sales company, takes a look at the Irish retail news for this week. Every Wednesday we share the recent announcements. This is a one stop shop for all your Irish retail news.

 

Retail sales down by 0.9% last month

The volume of retail sales fell by 0.9% in the month of April on the back of lower car sales, pharmaceuticals and books and newspapers. The latest figures from the Central Statistics Office show that retail sales – on an annual basis – rose by 6.8%. Retail sales are 7.5% higher on average in the first four months of the year than the same time last year.

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Increased spending at garden centres shows green shoots of retail recovery

Irish consumers would rather have a hole in their shoe so they can spend on home improvements, a nice garden and the latest big-ticket kitchen and household appliances. An analysis of retail sales show that Irish shoppers have begun to spend again – but they are being increasingly selective about their priorities.

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